Display rack



March 21, 1933. MARSH I 1,902,566

DI SPLAY RACK Filed Nov. 8, 1 930 57 I72 azzir: Ear/ fljydrsia Patented Mar. 21; 1933 UNITED STATES HARRY V. MARSH, CHICAGO, ILLINOIS DISPLAY RACK Application filed November 8, 1930. Serial No. 494,216..

The present invention relates to; display racks for retailadvertising and sale of merchandise andhas particularly to do with an inexpensive display rack which 'ismade of sheet material and which maybe set equally well upon floor or counter. 1 v

The object of the invention lsto PIOVlClG a stand which will present not only adequate advertising spacev and a sample box of the 19 article in prominent posit-ion thereon, but 111 addition thereto will provide shelves or space to carry a small supply of the article on display for immediate sale. The device is par ticularly designed so that a retailer Will be relieved of all burden of finding shelf space for a new commodity and because of the attractiveness of thedisplay, such retailer may readily be induced to display fora sale a commodity for which no public deman-dhas 29 been created.

Additionally, it is the object of the invention to supply a stand or rack of the character described having additional storage space to carry a small stock ofnierchandise concealed from view. Another objectof'the invention is to provide a new and improved display stand which may be constructed of inexpensive materials and which requires-little labor and time to erect. I

These, and such other objects as may hereinafter appear, are attained by the novel construction, unique combination and improved arrangement of the parts of the inven tion, one form of which is hereinafter described.

One sheet of drawing illustrative of such single form of the invention is hereto attaehed and made a part of this specification. In the drawing:

Figure 1 isa perspective view of the device, partly assembled;

Figure 2 is a plan view of a blank forming apart of the front and the sides of the device;

Figure 3 is a plan view of a blank of a section which forms the upper section of the front of the device; V

Figure 4c is a plan view of a blank-providing a shelf in the device and also reinforcing 50 its structure; and

Figure '5 is a plan viewgof a blank used as a spacer element. p u y y Like reference characters are used to desig-l nate similar parts in the drawing and in the description which follows.- 7

As illustrated, the device may comprise 7 four blanks, although this number; "ma be reduced to three by joining the blanks shown inFigures 2 and 3 into one blank. H

The first blank is of sheet material and is illustrated in Figure 2. It may be'folded to form the frame or supporting structure of the device; the second blank, illustrated in Figure 2, may be of similar material and is slit and articulated to form aninsetjoined to the blank illustrated in Figure 2; the third blank illustrated in Figure l spans thelower section of the device to reinforce it and pro vide a shelf; and the fourth part is a blank '7 which is horizontally disposed in the rear of the device to assure lateral strength.

The principal blank 9 comprises Wings 10 and 12 separated from the front 11 byscores 40'a'nd4l. In assembly, wingslO and 12 are at right angles to thefront 11, and are complemental, opposed and parallel. I Intermediate the wings 10 and 12, when assembled into aU-s'haped frame, there is seated a horizontally disposed sheet 43 (see Figure d) having a flap 4d articulated downwardly on the'line of score 5.7 and a second flap 45 articulated upwardly on score 56. The shelf a 4:3 is secured inthe side walls 10 and 12 by hook-ears 37 and 38, on flaps 45 and 4:4,respectively, and pointed in the'same direction, said ears being insertable into slot-s29 and 30 in said side walls 10 and'12. Thus a shelf with an external drooping flange and "an upwardly turned internal flange is provided, the shelf providing a concealed storage space for merchandise.

Depending from the front 11 is an extension 13 which-is adapted to' be articulatedrearWardly on a score 47 to form a merchandise' shelf. An extensionM is articulated from extension 13 on a score 48, said extension in the assembled device beingvertical and forming a back for shelf 13. Thereare hook ears 32 upon the upper corners ofback or extension 14' which are seated in the slots loo 28 in side members and 12. A further extension depending from extension 1 1 is separated therefrom by score 19 and provides a second merchandise display shelf. A

short extension 16 is separated from section 15 by a score 50. Said extension being turned downwardly from shelf 15 and having hookears 33 adapted to be insertedinto the rectangular apertures 27 in members 10 and 12 to be locked therein. a p p ,7

' On blank 8 (Figure 3) which is generally rectangular, and at its lower corners are hook-ears36 which are also adapted to be there being a score 5.3 therebetween.

seated in rectangular slots 27 so as to lock therein in parallelism with hook-ears Thelower section of blank 8 is designated 2%, and it is separated from two opposite aligned smaller sections 21 by scores 51. Y Intermediate said sections 21 is an extension 24a. From extension 2laan extension 23 depends, therebeing an intermediate score 52, From section 23, a further extension 18 deperSids,

ection 18 terminates at its top in a T-shaped locking end or tongue 64. Continuous parallel slits define the edges of sections 24a, 23,

and 18, the top of section 18 and tongue 6 1 being formed by other slits extending from the upper end of such parallel slits.

From sections 21, there are extensions 19, having at their sides hook ears 35, and from said extensions 19 there is a larger extension I 20 separated from section 18 by the slits from the top thereof and the tongue 64. Between sections 21 and sections 19 are scores 54, and between sections 19 and section 20 are scores On the sides of section 20 are hookears 34c, and adjacent its lower edge is a T-shaped slot 31 into which tongue 64 may be inserted when sections 19 are laid against sections 21 by I articulating the blank on scores 54 and55.

Upon such assembly, extension'24al remains upright, while section 23 becomes a shelf for a single package of merchandise. Said shelf 23 has a back 18 locked into proper position by engagementof tonguefia in slot 31. Sections 21 and sections 18, while both obliquely disposed, lie in difierent planes.

v The blank 71 (Figure 5) having slots 39 at its end is locked in slots 26 in-the back edge o fside members 10 and 12 to complete the assembly. When assembled, the device comprises shelf for the display of package goods, a shelf for one or more packages separate from the package or packages on the display shelves, andstorage for additional packages I between the walls 10 and 12 on shelf 43.

Disassembled, the device may be compactly packed in flat form, ready for setting up when required. More or fewer shelves can be supplied and the dimensions varied without departing from the spirit of the invention. 2

, 2. A display device having a seat angularly disposed for the support of an article of merchandise and comprising a plurality of blanks of sheet materiahone of said blanks havingareas forming sides and a part of the front of said device, the front forming sec tions being folded to provide steps suitable to support articles for display, a second of said blanks ,coforming the front of said device and being dividedinto. a series of sections, one of said sections extending from a second section to a third section and-being cut from the body ofsaid third section and sections intermediate said second and third sections, said sections being turned angu-' larly to one another at their adjacent edges to carry the second and third sections closer together concurrently to said first section be: ing articulated to form said seat.

3. A display device having a seat for the angular support of an article of merchandise and comprising a plurality of blanks having areas forming sides and apart of the front of said device, a second of said blanks coforming the front of said device and being divided into'a series of sections, one of said sections extending from a second section to a third section and being cut from the body of said third section and sections intermesections being turned angularly to one another at their adj oined edges to carry the sec 0nd and third sections. closer together con currently to said first section being articulated to form said seat, and a third of said diate said second and third sections, said lie I blanks providing a shelf for thestorage of additional articles of merchandise and being disposed beneath said seat and interme diate the sides of said device.

- HARRY V. MARSH. 

